The Inner City's Cliche

Browsing the web, and i ran into a couple of bloggers around LA, they were telling me about this wonderful brand called “Luv Sicc” i did a little research but i could never come across a email or a way to contact them. Recently i checked my email, and i got an email from a Representative from Luv Sicc, i thought that was crazy because ive been trying to contact them for weeks. Below is a little synopsis of what they are and what they are about. You will hear more about them on the site.

Luv Sicc is a Los Angeles-based women’s contemporary apparel company, Launched in 2010, founded and creatively directed by Gina-Mae R. and Milena G. The brand’s mission is to integrate the thriving streetwear market with the casual chic high-end apparel by creating timeless silhouettes and versatile pieces using handpicked materials and fabric especially made for the fearless individuals. Luv Sicc is a reflection of bold values, power and the passion of a leader with a drip of femininity; a lifestyle brand that puts emphasis on expressionism and boundless style.

After a couple of their promotional t-shirt and crewneck sweater releases, Luv Sicc have yet to launch their anticipated first collection expected Mid-2011.